This TafeSA brief was the chance to rebrand a local business in Adelaide. I chose Palace Nova cinemas to create a consistent branding for both locations, keeping with their colour scheme. Find the development and more applications in the Style Guide and a marketing presentation focusing on the media presence below.
Palace Nova Cinemas holds the largest mix of cinema you could find in Adelaide. Showcasing mainstream, foreign, arthouse, independent, older pop culture flicks, and world cinema, they aim to be a vibrant and sophisticated place where anyone can come and enjoy film.
The new logo was designed to showcase contrast and simple shapes to create an image resembling moving framework. This choice was to blend the modern with the old style of the cinema as a whole, being inspired by the flicker of early films.
